CASE STUDY · GOI (NOW LOGI)
Spain's first last-mile operator for bulky goods.
Co-founder & CTO · first 3 years
GOI (now Logi) was Spain's first last-mile logistics operator specialised in home delivery of bulky goods. I co-founded it and served as CTO during its first three years: I planted the technical seed the company has kept growing on.
Visit site · somoslogi.comThe problem
Buying a large piece of furniture or appliance online was easy; receiving it well was not. The last mile for bulky goods (transport, assembly, installation) was a bottleneck with no serious operator solving it end to end, neither B2C nor B2B.
The seed I planted
In the first three years, as co-founder and CTO, I helped build the company's first technology platform, from MVP to production:
- First version of transport, warehouse and order management.
- Digitising the early logistics processes.
- First integrations with e-commerce and high-volume partners.
- The team and technical foundations the product kept evolving on.
What it has become
I then stepped aside to focus on other projects. On those foundations, Logi has grown into a full logistics operator:
- Bulky-goods delivery with assembly and installation across 11,500+ postcodes.
- Flexible warehousing by space and time, with picking and packing.
- Dedicated fleet with driver (by the hour, by the day or express).
- Last-mile food delivery with monitored cold chain for major chains.
What I take from it
What started as a pioneering bet on the last mile for bulky goods is today a benchmark logistics platform. That's the kind of foundation I like to leave: the one that holds up the growth that comes after.
Is your company at a similar point?